1. General notes and mandatory information

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations.

If you use this website, various pieces of personal data might be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

a) Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Brighter AI Technologies GmbH

Litfaß-Platz 2, 10178 Berlin, Germany
Email: hello@brighter.ai
Web: www.brighter.ai

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

b) Purpose of the processing of personal data

We process your personal data as a user of this website only to the extent necessary to provide a functional website as well as our contents and services. Your personal data will only be processed with your consent for the specific purpose, unless data processing is permitted by law without prior consent. The purposes of the processing are as follows:

  • provision of the online services, its functions and contents;
  • answering contact requests and communication with users;
  • security measures;
  • reach measuring/marketing.

c) Legal basis for the processing of personal data

Insofar as we obtain your consent for the processing of personal data, e.g. for the use of analysis tools, Art. 6 para. 1a) GDPR serves as the legal basis. If the processing of your data is necessary for the performance of a contract to which you are a party, Art.6 para.1 b) GDPR serves as the legal basis. This also applies to processing operations which are necessary to carry out pre-contractual measures. If processing of your personal data is necessary to fulfil a legal obligation to which we are subject, Art.6 para.1c) GDPR serves as the legal basis. If the processing is necessary to safeguard a legitimate interest of our company or of a third party and if your interests, fundamental rights and freedoms do not outweigh the former interest, Art.6 para.1f) GDPR serves as the legal basis for the processing.

d) Data erasure and storage duration

Your personal data will be deleted or blocked as soon as the purpose for which it was stored no longer applies. Storage may also take place if this is provided for by law or other legal provisions binding on us. A blockage or deletion of the data is also carried out when a storage period prescribed by the aforementioned legal provisions expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

e) Rules on the provision of the data and consequences of non-provision

The provision of your personal data for the use of this website is not required by law or contract and is not necessary for the conclusion of a contract. You are not obliged to provide us with your personal data. However, if you do not consent to the processing of your data for certain purposes, e.g. by setting certain cookies, you may not be able to use all the functions of this website.

f) Automated decision making

An automated decision making process does not take place by us in connection with your use of the website.

g) Your rights as data subject

Revocation of your consent to data processing

You can revoke a previously granted consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing that took place up to the revocation remains unaffected by the revocation.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have your personal data processed by us delivered to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done to the extent that it is technically feasible.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct, block or delete this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time by using the contact details given in sections 1a or 2.

Right of objection (Art. 21 GDPR)

You also have the right to object to the processing of your personal data under certain conditions. The right of objection may arise from your particular situation to object at any time to the processing of personal data concerning you. This only applies if the processing is carried out on the basis of Art. 6 para. 1 e) or f) GDPR (safeguarding of public interests or protection of legitimate interests by the controller). We then no longer process the personal data unless we can prove compelling reasons for processing worthy of protection that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

In order to exercise this right of objection, you may also send us an informal message stating your intention, stating your e-mail address, via the contact options mentioned under 1a or 2.

2. Data protection officer

We have appointed a data protection officer for our company.

Dr. Daniel Taraz

c/o JENTZSCH IT Rechtsanwaltsgesellschaft mbH 

Alsterarkaden 13 
20354 Hamburg
Phone: 040 / 228683860
Email: kontakt@smartdpo.eu

3. Data collection on our website

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The processing of the data entered in the contact form is thus exclusively based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Demo (image upload)

You can upload images on our website for testing purposes to make them anonymous (redact faces). In this case, we process the personal data contained in the picture only for the purpose of anonymizing faces or license plates and not for any other purpose. The original images are deleted immediately after anonymization and are not processed for any other purpose. You have the possibility to delete anonymized pictures yourself at any time. Otherwise we delete anonymized pictures automatically after 24 hours. The legal basis for the processing is Art. 6 I b) DSGVO.


Cookies are small text files that are stored on your computer and saved by your browser. Cookies do not harm your computer and do not contain any viruses. Cookies can help make websites more user-friendly, efficient, and secure.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type, browser version and the name of your access provider
  • Operating system used
  • Referrer URL, name and URL of the trived file
  • Host name of the accessing computer
  • Date and time of the server request
  • IP address

These data will not be combined with data from other sources. The basis for data processing is Art. 6 (1) (f) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon is displayed in your browser’s address bar. If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

4. Analytics

Google Analytics

This website uses Google Analytics, a web analytics service operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

Storing of Google Analytics cookies happens after explicit consent with the cookie notice, when visiting the website, based on von Art. 6 (1) lit. a GDPR.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser Plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

5. Information disclosure 

The processing of your data by our service providers is only carried out on the basis of a proper data processing agreement in accordance with Art. 28 GDPR. Your personal data will not be passed on to third parties.

Last update: October 20, 2020