DNAT: The Superior Alternative to Blurring

10. July 2023

In an era of rapidly advancing technology and the increasing need to protect individual privacy, the importance of effective anonymization techniques cannot be overstated. Whether it’s for sensitive images, videos, or data, striking a balance between privacy preservation and maintaining visual integrity is crucial. While blurring has been a popular choice for anonymization, a more sophisticated and powerful approach known as Deep Natural Anonymization (DNAT) has emerged as a superior alternative.

1. Preserving Contextual Information

One of the primary shortcomings of blurring is the loss of contextual information. When an image or video is heavily blurred, important visual cues and details can become distorted or completely unrecognizable. Deep Natural Anonymization, on the other hand, leverages advanced algorithms to selectively alter specific elements of an image or video while preserving the overall context. For example, when anonymizing faces with brighter AI’s DNAT, companies preserve key attributes such as age, emotions, gaze, ethnicity and age. This ensures that the anonymized content remains understandable and maintains its original visual integrity.

2. Realistic and Aesthetic Results

Blurring often results in a crude and unnatural appearance, which can hinder comprehension and user experience. Deep Natural Anonymization, powered by deep learning techniques, generates more realistic and aesthetically pleasing anonymized content. By analyzing the original data and training on large datasets, the algorithm learns to mimic the natural variations present in images or videos, producing anonymized outputs that seamlessly blend with the surroundings. This level of realism ensures that the anonymized content is not misleading.

3. Enhanced Privacy Protection

While blurring can provide a basic level of privacy protection, it may not be sufficient against advanced image restoration techniques. Skilled individuals can employ deblurring algorithms or other tools to reverse the process and recover sensitive information. Deep Natural Anonymization, however, makes it significantly harder to reverse the anonymization process. By manipulating the content in a more complex and nuanced manner, deep learning models introduce a higher level of privacy protection, ensuring that the original information cannot be easily recovered.

4. Scalability and Automation

Blurring can be a time-consuming process, particularly when dealing with large datasets. The manual effort required to apply and adjust the blurring effect on individual frames of a video or multiple images can be tedious and impractical. Deep Natural Anonymization, on the other hand, can automate the process. Once the model is trained, it can efficiently anonymize large volumes of data, making it more scalable and cost-effective in scenarios that demand anonymization at scale.

5. Adaptability and Customizability

Blurring techniques often apply a standard level of anonymization across an entire image or video, without considering specific privacy requirements. Deep Natural Anonymization, however, offers a higher degree of adaptability and customizability. The models can be fine-tuned to cater to different privacy needs, enabling selective anonymization of specific regions or objects within an image or video. This flexibility allows for precise control over the anonymization process and ensures that privacy concerns are effectively addressed.

6. Looking Ahead

DNAT is often the preferred choice for companies due to its ability to retain semantic segmentation, which makes it the sole anonymization technique suitable for driving analytics and machine learning. Consequently, it has emerged as the go-to solution for anonymization among those who currently rely on analytics and ML. We firmly believe in the importance of future readiness and prioritize DNAT over other anonymization technologies. While you may not be utilizing your video data at present, there is a possibility of doing so in the future. In contrast, blurring deletes data, leaving you with minimal usable data when the need arises.


As privacy concerns continue to grow, the need for robust and effective anonymization techniques becomes paramount. Nowadays, many companies need to wisely address the process of choosing the proper anonymization provider. While blurring has been a popular choice, the emergence of Deep Natural Anonymization has revolutionized the field. By preserving contextual information, delivering realistic results, enhancing privacy protection, enabling scalability, and offering adaptability, Deep Natural Anonymization (DNAT) proves to be a superior alternative to traditional blurring methods. Its sophisticated algorithms and deep learning capabilities pave the way for a future where privacy and visual integrity can coexist harmoniously. If you want to learn more about it, check out this article.

Andreea Mandeal
Head of Marketing