New Sales Partnership between brighter AI and Macnica

24. March 2022

We are thrilled to announce our sales partnership agreement. This is a big step for brighter AI as we look to expand our market presence in Japan and across Asia. Our anonymization solution will be introduced to the Japanese market with the support of Macnica Corporation. It will enable corporate use of video data by adequately protecting personal data during AI analytics.

About Macnica Corporation

Our partner, Macnica Corporation is headquartered in Yokohama City, Japan. It is a global business with 85 offices in 23 countries globally. Founded in 1972, Macnica is a leading provider of state-of-the-art semiconductors, electronic devices, networking, and cybersecurity products. As a key player in today’s rapidly-changing technology world, Macnica is spreading its businesses to AI/IoT, automated driving, and robotics. Macnica is on a mission to “connect cutting-edge technologies with its intelligence to provide unique services and solutions, creating social value and contributing to the development of figure societies”. 

Challenges & Solutions

The new technologies Macnica is developing require the utilization of a large amount of data, especially images and video recorded by cameras. Processing and analytics of such data accelerate technological development, especially in the area of AI innovation and machine learning. However, image and video data often contain a large number of personally identifiable information (PII), which is subject to data protection regulations. 

In recent years, data protection regulations have been tightening around the globe. Japan’s Act on the Protection of Personal Information (APPI) is no exception. Macnica, like many global companies with a strong sense of social responsibility, agrees that data protection should be a priority. Therefore, a solution that enables corporate use of video data for AI analytics and machine learning without violating data protection laws is needed.

brighter AI’s Deep Natural Anonymization (DNAT) is a generative-AI-based anonymization solution. It automatically detects a personal identifier such as a face or a license plate, and generates a synthetic replacement that reflects the original attributes. Unlike traditional anonymization solutions such as pixelation and black bar that sacrifice data accuracy for privacy, there is no trade-off between data protection and video analytics with DNAT.

Our Partnership

Our partnership agreement will enable companies in Japan to process image and video data for AI analytics and machine learning, while staying in line with data protection regulations. Macnica will support brighter AI by expanding our use cases to sensor acquisition, AI analytics, and security or privacy protection. 

We are looking forward to our collaboration in the future. It is a great opportunity for both parties to create value and accelerate sales. Please stay tuned to our website and social media channels for more information.