Why Choose an Anonymization Solution Provider Over an In-House Solution?

4. September 2023

As businesses collect and process increasing amounts of sensitive information, the need for data anonymization practices has never been greater. When considering how to implement effective anonymization, organizations often face a crucial decision: should they handle the process in-house or opt for an external anonymization solution provider? In this blog, we’ll delve into the advantages of choosing a dedicated provider to handle your anonymization needs over an in-house solution.

1. Expertise and Specialization:

Anonymization is a complex field that demands a deep understanding of data protection regulations, privacy principles, and technical intricacies. Anonymization solution providers specialize in this domain, leveraging their expertise to develop and implement state-of-the-art techniques. By outsourcing to professionals who are well-versed in the latest trends and advancements, you gain access to the highest level of knowledge and experience. As many pieces of legislation require businesses to opt for the best solution that technology can offer when it comes to protecting identities, it is very hard to stay up to date when you are not a privacy technology company.

2. Advanced Technology:

Anonymization solution providers invest significantly in R&D to create cutting-edge tools and technologies such as deep natural anonymization for example. These tools are designed to not only effectively anonymize data but also do so in a way that preserves data utility, ensuring that the anonymized data remains useful for analysis and insights. This is particularly beneficial when dealing with complex datasets that require intricate anonymization methods or when you really need to use video data for machine learning purposes.

3. Compliance and Regulations:

Data privacy regulations such as GDPR, HIPAA, and CCPA place stringent requirements on how organizations handle and protect personal information. Anonymization solution providers are well-versed in these regulations and can ensure that the anonymization process aligns with legal requirements. This reduces the risk of non-compliance and potential legal repercussions that can arise from mishandling sensitive data. The fines issued for infringement have been increasing a lot these last years and we’re not expecting this to change any time soon. If you’re interested in the legal aspects you should consider when choosing a partner, check out this list.

4. Resource Efficiency:

Implementing an in-house anonymization process demands significant time, resources, and personnel training. By partnering with a solution provider, you can alleviate the burden on your internal teams. This allows your employees to focus on their core tasks, while the provider takes care of the complex anonymization process. In other words, it’s cheaper and better.

5. Scalability:

As your organization grows, so does the volume of data that requires anonymization. Anonymization solution providers equip themselves to handle varying scales of data without compromising on quality or efficiency. Scaling an in-house solution can be challenging and resource-intensive, while a provider can seamlessly accommodate your evolving needs. Be careful though, not all privacy technology companies offer a scalable solution and this should be one of the criteria on which you base your decision when choosing one.

6. Reduced Risk of Bias:

Implementing anonymization strategies in-house can inadvertently introduce bias into the data, potentially impacting the accuracy and reliability of your analyses. External solution providers train to identify and mitigate such biases, ensuring that your anonymized data remains unbiased and true to its original nature.

7. Focus on Core Competencies:

Your organization likely has specific goals and areas of expertise that differentiate you from competitors. By outsourcing anonymization to a specialized provider, you allow your team to concentrate on what they do best, driving innovation and growth in your core business areas.


While in-house solutions can seem appealing due to the perception of control, partnering with an anonymization solution provider offers a range of compelling benefits. From expertise and compliance to advanced technology and scalability, outsourcing this critical process can ultimately result in higher-quality anonymized data, reduced risks, and resource-efficient operations. Choosing a dedicated provider is a strategic decision that safeguards your data and enhances your organization’s overall efficiency and effectiveness. There are many options out there, so the next step is to know how to choose the right provider for your individual needs. For that purpose, we wrote a blog that looks at how to choose a partner from a technological perspective.

Andreea Mandeal
Head of Marketing