Achieving GDPR Compliance: 5 Measures for Responsible Video Handling

24. August 2023

In an era dominated by visual content, videos have emerged as a powerful means of communication, expression, and most importantly a great tool for companies to get insights. However, this surge in video content brings with it the obligation to manage data responsibly and uphold privacy regulations like the General Data Protection Regulation (GDPR). If you’re navigating the world of video and seeking GDPR compliance, here are 5 crucial measures for responsible video handling, including the pivotal concepts of anonymization and data minimization:

1. Understand GDPR’s Realm of Influence:

The GDPR comprehensively frames to safeguard European Union citizens’ personal data. When it comes to videos, it’s important to realize that the scope of personal data encompasses not only faces but also any information that might enable someone’s identification. This includes not just visual details but also audio cues or any other identifying attributes present in the video. Here you can learn more about the GDPR and also some common misconceptions.

2. Obtain Explicit Consent:

Central to GDPR’s principles is obtaining explicit and informed consent for data processing activities. This principle extends to video data. Before capturing or utilizing videos featuring individuals, it’s imperative to secure their clear and informed consent. Aim for willingly provided consent, building a clear understanding of how the video data will be used, who will have access to it, and how long it will be retained. It’s essential to remember that a mere assumption of consent or a pre-ticked checkbox does not align with GDPR standards. If you’re using publicly collected videos, there is no way for you to obtain their consent, in which case you’re supposed to anonymize the data.

3. Implement Anonymization and Data Minimization:

Anonymization and data minimization are two cornerstones of GDPR compliance. Anonymization involves transforming video data in such a way that it becomes impossible to identify individuals. This could include techniques like blurring faces, using generative AI like Deep Natural Anonymization, distorting voices, or even altering other unique attributes within the video. Data minimization, on the other hand, entails collecting and retaining only the minimum amount of personal data necessary for the intended purpose. When handling video data, apply these concepts to ensure that the privacy of individuals is preserved, and the risk of unauthorized identification is minimized.

4. Fortify Security Measures:

Securing video data is not just a best practice but a regulatory requirement under GDPR. Implement stringent security measures to thwart unauthorized access, data breaches, or leaks of sensitive video information. Employ encryption for video files during both transmission and storage. Regular security audits, access controls, and a well-defined data breach response plan are indispensable components of your compliance strategy. Timely reporting of any breaches to relevant authorities and affected individuals within the stipulated time frame is mandatory.

5. Foster Transparent Data Handling:

GDPR empowers individuals with the right to understand how their personal data, including video data, is being processed. In order to comply, offer clear and transparent information about the purpose of processing, legal basis, retention periods, and the rights they possess concerning their data. As a matter of fact, this information should be readily accessible, written in plain language, and presented in a way that’s easy for individuals to comprehend.


In conclusion, embracing GDPR compliance while dealing with video data requires a proactive and comprehensive approach. You must grasp the reach of GDPR, obtain explicit consent, implement anonymization and data minimization techniques, fortify security measures, and provide transparent data handling information. Regulations continue to evolve and the fines issued are constantly increasing. Hence, keep in mind that GDPR compliance is an ongoing commitment that demands adaptability and vigilance. Strive for the implementation of a diversified and continuously updated set of measures for responsible video handling: unleash the power of video data!

Andreea Mandeal
Head of Marketing